:root {
  --black: #000000;
  --white: #ffffff;
  --pink: #f4009f;
  --cyan: #01a2bf;
  --page-pad: clamp(18px, 2.4vw, 42px);
  --nav-height: 72px;
  color: var(--black);
  background: var(--black);
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-synthesis: none;
  text-rendering: optimizeLegibility;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: auto;
  overflow-x: clip;
  background: var(--black);
}

body {
  min-width: 320px;
  margin: 0;
  overflow-x: clip;
  background: var(--black);
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  clip-path: inset(50%);
  white-space: nowrap;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

.skip-link {
  position: fixed;
  top: 12px;
  left: 12px;
  z-index: 1000;
  padding: 12px 16px;
  border: 2px solid var(--black);
  border-radius: 999px;
  background: var(--white);
  color: var(--black);
  font-weight: 900;
  transform: translateY(-180%);
}

.skip-link:focus {
  transform: translateY(0);
}

.ticker {
  position: fixed;
  inset: 0 0 auto;
  z-index: 60;
  height: 24px;
  overflow: hidden;
  contain: layout paint;
  border-bottom: 1px solid var(--black);
  background: var(--black);
  color: var(--white);
  font-size: 11px;
  font-weight: 900;
  line-height: 24px;
  text-transform: uppercase;
}

.ticker__track {
  display: flex;
  width: max-content;
  animation: ticker 14s linear infinite;
}

.ticker__track span {
  display: block;
  min-width: max-content;
  padding-right: 36px;
}

@keyframes ticker {
  to { transform: translateX(-50%); }
}

.site-nav {
  position: fixed;
  top: 36px;
  right: auto;
  left: var(--page-pad);
  width: calc(100% - (var(--page-pad) * 2));
  z-index: 50;
  display: flex;
  align-items: center;
  justify-content: space-between;
  pointer-events: none;
}

.brand-pill,
.nav-pill {
  border: 1px solid var(--black);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.92);
  color: var(--black);
  box-shadow: none;
  backdrop-filter: blur(10px);
  pointer-events: auto;
}

.brand-pill {
  display: inline-flex;
  width: clamp(174px, 15vw, 224px);
  min-height: 48px;
  align-items: center;
  justify-content: center;
  padding: 0 16px;
  border-color: var(--white);
  background: rgba(0, 0, 0, 0.9);
}

.brand-pill__logo {
  display: block;
  width: 100%;
  height: auto;
}

.nav-pill {
  display: flex;
  min-height: 44px;
  align-items: center;
  gap: 4px;
  padding: 4px;
  font-size: 0.72rem;
  font-weight: 900;
  text-transform: uppercase;
}

.nav-pill a {
  display: grid;
  min-height: 34px;
  place-items: center;
  padding: 0 16px;
  border-radius: 999px;
  transition: background-color 180ms ease, color 180ms ease;
}

.nav-pill a:hover,
.nav-pill a:focus-visible {
  background: var(--black);
  color: var(--white);
}

.nav-pill .nav-pill__cta {
  margin-left: 3px;
  background: var(--pink);
  color: var(--black);
}

.nav-pill .nav-pill__cta:hover,
.nav-pill .nav-pill__cta:focus-visible {
  background: var(--cyan);
  color: var(--black);
}

.eyebrow,
.section-kicker,
.client-story__number {
  margin: 0;
  font-size: 0.74rem;
  font-weight: 900;
  line-height: 1.2;
  text-transform: uppercase;
}

.phone {
  position: relative;
  flex: none;
  aspect-ratio: 448 / 898;
  filter: drop-shadow(0 22px 22px rgba(0, 0, 0, 0.22));
}

.phone__screen {
  position: absolute;
  inset: 2.2% 4.1% 2.25%;
  z-index: 1;
  overflow: hidden;
  border-radius: 11.5% / 5.8%;
  background: var(--black);
}

.phone__screen video {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: opacity 180ms ease;
}

.phone__frame {
  position: absolute;
  inset: 0;
  z-index: 2;
  width: 100%;
  height: 100%;
  object-fit: contain;
  pointer-events: none;
}

.phone-run h1,
.manifesto h2,
.phone-portfolio h2,
.services__intro > h1,
.services__intro > h2,
.contact > h2 {
  margin: 0;
  font-family: "Arial Black", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-weight: 900;
  letter-spacing: 0;
  text-transform: uppercase;
}

.phone-run {
  position: relative;
  height: 260svh;
  background: var(--black);
  color: var(--white);
}

.phone-run__sticky {
  position: sticky;
  top: 0;
  height: 100svh;
  overflow: hidden;
}

.phone-run__heading {
  position: absolute;
  inset: clamp(105px, 13vh, 140px) auto auto var(--page-pad);
  z-index: 5;
  width: min(980px, calc(100vw - (var(--page-pad) * 2)));
}

.phone-run h1 {
  display: flex;
  align-items: center;
  margin-top: 12px;
  max-width: 100%;
  font-size: clamp(3rem, 11.5vw, 11.5rem);
  line-height: 0.76;
  white-space: nowrap;
}

.hero-brand-x {
  position: relative;
  display: inline-block;
  flex: 0 0 0.78em;
  width: 0.78em;
  height: 0.78em;
  overflow: hidden;
  transform: translateY(0.025em);
}

.hero-brand-x img {
  position: absolute;
  top: -60%;
  left: -36%;
  width: 165%;
  max-width: none;
  height: auto;
}

.hero-brand-x + span {
  margin-left: 0.18em;
}

.phone-run__pitch {
  max-width: 980px;
  margin: 24px 0 0;
  color: var(--white);
  font-family: "Arial Black", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: clamp(1.8rem, 3.2vw, 3.4rem);
  font-weight: 900;
  line-height: 0.92;
  text-transform: uppercase;
}

.phone-run__pitch span {
  display: block;
}

.phone-run__pitch span:first-child {
  white-space: nowrap;
}

.phone-run__pitch span:last-child {
  color: var(--pink);
}

.phone-run__subhead {
  max-width: 520px;
  margin: 18px 0 0;
  font-size: clamp(1rem, 1.25vw, 1.2rem);
  font-weight: 700;
  line-height: 1.28;
}

.phone-run__brand-bar {
  display: flex;
  max-width: 820px;
  flex-wrap: wrap;
  gap: 7px 0;
  margin: 22px 0 0;
  color: var(--cyan);
  font-size: 0.68rem;
  font-weight: 900;
  line-height: 1.2;
  text-transform: uppercase;
}

.phone-run__brand-bar span + span::before {
  padding: 0 8px;
  color: var(--white);
  content: "/";
}

.phone-run__cta {
  display: grid;
  width: fit-content;
  min-height: 48px;
  place-items: center;
  margin-top: 24px;
  padding: 0 24px;
  border-radius: 999px;
  border: 1px solid var(--white);
  background: var(--cyan);
  color: var(--black);
  font-size: 0.72rem;
  font-weight: 900;
  text-transform: uppercase;
  transition: background-color 180ms ease, transform 180ms ease;
}

.phone-run__cta:hover,
.phone-run__cta:focus-visible {
  background: var(--cyan);
  transform: scale(1.03);
}

.phone-run__rail {
  position: absolute;
  bottom: -2svh;
  left: 42vw;
  z-index: 2;
  display: flex;
  width: max-content;
  align-items: flex-end;
  gap: clamp(12px, 1.5vw, 28px);
  transform: translate3d(calc(var(--rail-progress, 0) * -78%), 0, 0);
  will-change: transform;
}

.phone--rail {
  height: min(64svh, 660px);
}

.phone--rail:nth-child(3n + 2) {
  height: min(75svh, 760px);
  margin-bottom: -4svh;
}

.phone--rail:nth-child(3n) {
  height: min(69svh, 700px);
  margin-bottom: 2svh;
}

.rotate-left { transform: rotate(-7deg); }
.rotate-right { transform: rotate(7deg); }

.manifesto {
  display: grid;
  min-height: 100svh;
  grid-template-columns: 1fr 2fr;
  align-content: center;
  gap: 34px;
  padding: clamp(100px, 14vw, 220px) var(--page-pad);
  background: var(--white);
  color: var(--black);
}

.manifesto h2 {
  grid-column: 1 / -1;
  max-width: 1500px;
  font-size: clamp(3.8rem, 8.2vw, 8.8rem);
  line-height: 0.8;
}

.manifesto h2 span {
  color: var(--pink);
}

.manifesto__copy {
  grid-column: 2;
  max-width: 850px;
  margin: 28px 0 0;
  font-size: clamp(1.08rem, 1.7vw, 1.65rem);
  font-weight: 700;
  line-height: 1.3;
}

.manifesto__copy p {
  margin: 0;
}

.manifesto__copy p + p {
  margin-top: 18px;
}

.manifesto__cta {
  display: grid;
  width: fit-content;
  min-height: 56px;
  place-items: center;
  margin-top: 34px;
  padding: 0 28px;
  border: 2px solid var(--black);
  border-radius: 999px;
  background: var(--black);
  color: var(--white);
  font-size: 0.76rem;
  font-weight: 900;
  text-transform: uppercase;
  transition: background-color 180ms ease, color 180ms ease, transform 180ms ease;
}

.manifesto__cta:hover,
.manifesto__cta:focus-visible {
  background: var(--pink);
  color: var(--black);
  transform: scale(1.03);
}

.phone-portfolio {
  position: relative;
  min-height: 112svh;
  overflow: hidden;
  padding: clamp(110px, 11vw, 180px) var(--page-pad) 60px;
  background: var(--black);
  color: var(--white);
}

.phone-portfolio__header {
  position: relative;
  z-index: 4;
}

.phone-portfolio h2 {
  margin-top: 16px;
  font-size: clamp(4.8rem, 11.2vw, 11rem);
  line-height: 0.75;
}

.phone-portfolio h2 span {
  color: var(--cyan);
}

.phone-portfolio__intro {
  max-width: 560px;
  margin: 26px 0 0;
  font-size: clamp(1.05rem, 1.5vw, 1.35rem);
  font-weight: 700;
  line-height: 1.25;
}

.phone-portfolio__stage {
  display: grid;
  min-height: 62svh;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  align-items: flex-end;
  gap: clamp(12px, 1.8vw, 30px);
  margin: clamp(50px, 6vw, 90px) auto 0;
}

.portfolio-phone {
  display: grid;
  min-width: 0;
  justify-items: center;
  gap: 14px;
  opacity: 0;
  transform: translateY(44px) scale(0.94);
  transition: opacity 620ms ease, transform 760ms cubic-bezier(0.16, 1, 0.3, 1);
  transition-delay: var(--reveal-delay, 0ms);
  will-change: opacity, transform;
}

.portfolio-phone:focus-visible {
  outline: 3px solid var(--cyan);
  outline-offset: 8px;
}

.portfolio-phone.is-visible {
  opacity: 1;
  transform: translateY(0) scale(1);
}

.portfolio-phone.is-visible:hover,
.portfolio-phone.is-visible:focus-visible {
  transform: translateY(-10px) scale(1.035);
  transition-delay: 0ms;
}

.portfolio-phone p {
  max-width: 180px;
  margin: 0;
  font-size: 0.68rem;
  font-weight: 900;
  line-height: 1.1;
  text-align: center;
  text-transform: uppercase;
}

.phone--portfolio {
  width: min(100%, 300px);
}

.portfolio-link {
  display: grid;
  width: fit-content;
  min-height: 54px;
  place-items: center;
  margin: 34px 0 0;
  padding: 0 28px;
  border: 1px solid var(--white);
  border-radius: 999px;
  background: var(--white);
  color: var(--black);
  font-size: 0.78rem;
  font-weight: 900;
  text-transform: uppercase;
  transition: background-color 180ms ease, transform 180ms ease;
}

.portfolio-link--top {
  position: relative;
  z-index: 5;
  border-color: var(--pink);
  background: var(--pink);
}

.portfolio-link:hover,
.portfolio-link:focus-visible {
  background: var(--pink);
  transform: scale(1.03);
}

.brand-reel {
  --brand-reel-gap: clamp(26px, 4vw, 72px);
  overflow: hidden;
  padding: clamp(90px, 10vw, 150px) 0 clamp(100px, 11vw, 170px);
  border-top: 1px solid #202020;
  border-bottom: 1px solid #202020;
  background: var(--black);
  color: var(--white);
}

.brand-reel__intro {
  display: grid;
  gap: 20px;
  padding: 0 var(--page-pad);
}

.brand-reel__intro h2 {
  max-width: 1400px;
  margin: 0;
  font-family: "Arial Black", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: clamp(3.2rem, 6.4vw, 7rem);
  font-weight: 900;
  line-height: 0.8;
  letter-spacing: 0;
  text-transform: uppercase;
}

.brand-reel__viewport {
  width: 100%;
  margin-top: clamp(66px, 8vw, 112px);
  overflow: hidden;
  -webkit-mask-image: linear-gradient(to right, transparent, black 5%, black 95%, transparent);
  mask-image: linear-gradient(to right, transparent, black 5%, black 95%, transparent);
}

.brand-reel__track {
  display: flex;
  width: max-content;
  align-items: center;
  gap: var(--brand-reel-gap);
  animation: brand-reel-scroll 34s linear infinite;
  will-change: transform;
}

.brand-reel__list {
  display: flex;
  align-items: center;
  gap: var(--brand-reel-gap);
  margin: 0;
  padding: 0;
  list-style: none;
}

.brand-reel__item {
  display: grid;
  width: clamp(180px, 17vw, 300px);
  height: clamp(94px, 9vw, 132px);
  flex: none;
  place-items: center;
}

.brand-reel__item img {
  display: block;
  max-width: 84%;
  max-height: 92px;
  object-fit: contain;
}

.brand-reel__item--square img {
  max-width: 106px;
  max-height: 106px;
}

.brand-reel__item--organic img {
  max-width: 118px;
  max-height: 116px;
}

.brand-reel__item--crest img {
  max-width: 164px;
  max-height: 128px;
  transform: scale(1.75);
}

.brand-reel__item--mark img {
  max-width: 112px;
  max-height: 112px;
}

.brand-reel__item--wide img {
  max-width: 86%;
  max-height: 84px;
}

.brand-reel__invert {
  filter: invert(1);
}

.brand-reel__salt,
.brand-reel__knockout {
  filter: grayscale(1) contrast(4);
}

.brand-reel__apres {
  transform: scale(2.25);
}

.brand-reel--closing {
  align-self: stretch;
  margin: clamp(110px, 12vw, 180px) calc(var(--page-pad) * -1) 0;
  padding-top: clamp(80px, 8vw, 124px);
  border-bottom: 0;
}

.brand-reel--closing .brand-reel__intro {
  justify-items: center;
  text-align: center;
}

.brand-reel--closing .brand-reel__intro h2 {
  width: 100%;
  margin-inline: auto;
  text-align: center;
}

@keyframes brand-reel-scroll {
  to {
    transform: translateX(calc(-50% - (var(--brand-reel-gap) / 2)));
  }
}

.client-stories {
  display: grid;
  gap: 8px;
  padding: 8px;
  background: var(--black);
}

.client-stories__intro {
  display: grid;
  min-height: 72svh;
  align-content: end;
  gap: 28px;
  padding: clamp(120px, 14vw, 220px) var(--page-pad) clamp(86px, 10vw, 150px);
  color: var(--white);
}

.client-stories__intro h2 {
  max-width: 1450px;
  margin: 0;
  font-family: "Arial Black", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: clamp(3.2rem, 7vw, 7.6rem);
  font-weight: 900;
  line-height: 0.8;
  letter-spacing: 0;
  text-transform: uppercase;
}

.client-stories__deck {
  max-width: 700px;
  margin: 0 0 0 auto;
  color: var(--cyan);
  font-size: clamp(1.25rem, 2vw, 2rem);
  font-weight: 800;
  line-height: 1.08;
}

.client-story {
  position: relative;
  display: grid;
  min-height: 100svh;
  grid-template-columns: minmax(0, 1.05fr) minmax(360px, 0.95fr);
  overflow: hidden;
  border: 1px solid var(--black);
  border-radius: 8px;
  color: var(--black);
}

.client-story--pink { background: var(--pink); }
.client-story--white { background: var(--white); }
.client-story--cyan { background: var(--cyan); }

.client-story--reverse .client-story__copy {
  grid-column: 2;
}

.client-story--reverse .client-story__media {
  grid-column: 1;
  grid-row: 1;
}

.client-story__copy {
  display: flex;
  min-width: 0;
  flex-direction: column;
  justify-content: center;
  padding: clamp(86px, 9vw, 150px) clamp(30px, 5vw, 84px);
}

.client-story__copy h2 {
  max-width: 880px;
  margin: 26px 0 34px;
  font-family: "Arial Black", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: clamp(3.2rem, 5.4vw, 6.2rem);
  font-weight: 900;
  line-height: 0.78;
  letter-spacing: 0;
  overflow-wrap: normal;
  text-wrap: balance;
  text-transform: uppercase;
}

.client-story__copy > p:not(.client-story__number) {
  max-width: 640px;
  margin: 0;
  font-size: clamp(1.08rem, 1.6vw, 1.45rem);
  font-weight: 600;
  line-height: 1.3;
}

.capability-list {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 0;
  margin-top: 44px;
  padding-top: 16px;
  border-top: 1px solid currentColor;
  font-size: 0.7rem;
  font-weight: 900;
  line-height: 1.2;
  text-transform: uppercase;
}

.story-sticker {
  border: 1px solid currentColor;
  border-radius: 999px;
  font-size: 0.7rem;
  font-weight: 900;
  text-transform: uppercase;
}

.capability-list strong {
  margin-right: 16px;
}

.capability-list span + span::before {
  padding: 0 10px;
  content: "/";
}

.client-story__media {
  position: relative;
  display: grid;
  min-height: 100%;
  place-items: center;
  overflow: hidden;
  background: var(--black);
}

.client-story__media::before {
  position: absolute;
  width: min(82%, 620px);
  aspect-ratio: 1;
  border: 1px solid var(--white);
  border-radius: 50%;
  content: "";
  opacity: 0.2;
}

.phone--story {
  z-index: 2;
  height: min(75svh, 770px);
  opacity: 0;
  transform: translateY(12%) rotate(8deg) scale(0.86);
  transition: opacity 560ms ease, transform 900ms cubic-bezier(0.16, 1, 0.3, 1);
  transition-delay: var(--reveal-delay, 0ms);
}

[data-phone-reveal].is-visible .phone--story {
  opacity: 1;
  transform: translateY(0) rotate(-2deg) scale(1);
}

.client-story--reverse .phone--story {
  transform: translateY(12%) rotate(-8deg) scale(0.86);
}

.client-story--reverse [data-phone-reveal].is-visible .phone--story {
  transform: translateY(0) rotate(2deg) scale(1);
}

.story-sticker {
  position: absolute;
  right: 8%;
  bottom: 12%;
  z-index: 3;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 18px 22px;
  color: var(--black);
  cursor: pointer;
  font-weight: 900;
  opacity: 0;
  text-transform: uppercase;
  transform: translateY(26px) rotate(-10deg) scale(0.94);
  transition: opacity 480ms ease, transform 700ms cubic-bezier(0.16, 1, 0.3, 1);
  transition-delay: calc(var(--reveal-delay, 0ms) + 180ms);
  white-space: nowrap;
}

[data-phone-reveal].is-visible .story-sticker {
  opacity: 1;
  transform: translateY(0) rotate(-6deg) scale(1);
}

[data-phone-reveal].is-visible .story-sticker:hover,
[data-phone-reveal].is-visible .story-sticker:focus-visible {
  outline: 3px solid var(--white);
  outline-offset: 4px;
  transform: translateY(-4px) rotate(-3deg) scale(1.05);
}

.story-sticker--pink { background: var(--pink); }
.story-sticker--cyan { background: var(--cyan); }
.story-sticker--white { background: var(--white); }

[data-reveal] {
  opacity: 0;
  transform: translateY(58px) scale(0.975);
  transition: opacity 620ms ease, transform 800ms cubic-bezier(0.16, 1, 0.3, 1);
  transition-delay: var(--reveal-delay, 0ms);
  will-change: opacity, transform;
}

[data-reveal].is-visible {
  opacity: 1;
  transform: translateY(0) scale(1);
}

.services {
  min-height: 100svh;
  padding: clamp(110px, 12vw, 190px) var(--page-pad);
  background: var(--black);
  color: var(--white);
}

.services__intro {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(300px, 0.75fr);
  gap: 34px clamp(32px, 6vw, 100px);
  align-items: end;
}

.services__intro .section-kicker {
  grid-column: 1 / -1;
}

.services__intro > h1,
.services__intro > h2 {
  margin: 0;
  font-family: "Arial Black", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: clamp(3.6rem, 7.8vw, 8.8rem);
  font-weight: 900;
  line-height: 0.78;
  letter-spacing: 0;
  text-transform: uppercase;
}

.services__intro > h1 span,
.services__intro > h2 span {
  color: var(--cyan);
}

.services__intro > p:last-of-type {
  max-width: 620px;
  margin: 0;
  font-size: clamp(1.25rem, 2vw, 2rem);
  font-weight: 800;
  line-height: 1.08;
}

.services__grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 8px;
  margin-top: clamp(70px, 9vw, 130px);
}

.service-card {
  display: grid;
  min-height: 560px;
  grid-template-rows: auto 1fr;
  overflow: hidden;
  border-radius: 6px;
  color: var(--black);
}

.service-card__title,
.service-card__details {
  padding: clamp(28px, 4vw, 60px);
}

.service-card__title {
  display: grid;
  align-content: space-between;
  gap: 70px;
}

.service-card__title span {
  font-size: 0.72rem;
  font-weight: 900;
}

.service-card h3 {
  margin: 0;
  font-family: "Arial Black", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: clamp(1.75rem, 2.35vw, 3.4rem);
  line-height: 0.88;
  text-transform: uppercase;
}

.service-card__details {
  align-self: end;
}

.service-card__details p {
  margin: 0;
  font-size: clamp(1.05rem, 1.5vw, 1.35rem);
  font-weight: 800;
  line-height: 1.25;
}

.service-card__details ul {
  display: grid;
  gap: 8px;
  margin: 30px 0 0;
  padding: 0;
  list-style: none;
  font-size: 0.7rem;
  font-weight: 900;
  text-transform: uppercase;
}

.service-card__details li {
  opacity: 0.72;
}

.service-card--pink { background: var(--pink); }
.service-card--cyan { background: var(--cyan); }
.service-card--white { background: var(--white); }
.service-card--black { background: #191919; color: var(--white); }

.services__cta {
  grid-column: 2;
  align-self: start;
  margin-top: 0;
  border-color: var(--pink);
  background: var(--pink);
}

.services__cta:hover,
.services__cta:focus-visible {
  border-color: var(--cyan);
  background: var(--cyan);
  color: var(--black);
}

.about {
  display: grid;
  min-height: 110svh;
  grid-template-columns: minmax(0, 1.05fr) minmax(360px, 0.75fr);
  align-items: center;
  gap: clamp(70px, 10vw, 170px);
  padding: clamp(120px, 14vw, 220px) var(--page-pad);
  background: var(--black);
  color: var(--white);
}

.about__copy {
  max-width: 900px;
}

.about h2 {
  max-width: 980px;
  margin: 28px 0 0;
  font-family: "Arial Black", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: clamp(3.6rem, 5.4vw, 6.4rem);
  font-weight: 900;
  line-height: 0.78;
  letter-spacing: 0;
  text-transform: uppercase;
}

.about__body {
  max-width: 650px;
  margin: clamp(52px, 6vw, 88px) 0 0;
  font-size: clamp(1.1rem, 1.65vw, 1.45rem);
  font-weight: 650;
  line-height: 1.35;
}

.about__body--followup {
  margin-top: 18px;
}

.about__label {
  margin: clamp(90px, 11vw, 160px) 0 0;
  font-size: 0.74rem;
  font-weight: 900;
  text-transform: uppercase;
}

.about__body--founder {
  margin-top: 22px;
}

.about__closing {
  margin: 42px 0 0;
  color: var(--pink);
  font-size: clamp(1.35rem, 2.2vw, 2.2rem);
  font-weight: 900;
  line-height: 1.05;
}

.about__button {
  margin: 48px 0 0;
}

.about__media {
  position: relative;
  display: grid;
  width: 100%;
  height: min(78svh, 860px);
  place-items: center;
  background: var(--black);
}

.phone--about {
  height: min(74svh, 790px);
  transform: rotate(2deg);
}

.about__video {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.about__media-label {
  position: absolute;
  bottom: 0;
  left: 50%;
  z-index: 2;
  font-size: 0.72rem;
  font-weight: 900;
  text-transform: uppercase;
  transform: translateX(-50%);
  white-space: nowrap;
}

.sound-control {
  position: absolute;
  right: 18px;
  bottom: 18px;
  z-index: 4;
  display: grid;
  width: 48px;
  height: 48px;
  place-items: center;
  padding: 0;
  border: 1px solid rgba(255, 255, 255, 0.72);
  border-radius: 50%;
  background: rgba(0, 0, 0, 0.72);
  color: var(--white);
  cursor: pointer;
  backdrop-filter: blur(10px);
  transition: background-color 180ms ease, color 180ms ease, transform 180ms ease;
}

.sound-control:hover,
.sound-control:focus-visible {
  background: var(--white);
  color: var(--black);
  transform: scale(1.08);
}

.sound-control svg {
  width: 21px;
  height: 21px;
  fill: none;
  stroke: currentColor;
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-width: 2;
}

.sound-control__on {
  display: none;
}

.sound-control[aria-pressed="true"] .sound-control__off {
  display: none;
}

.sound-control[aria-pressed="true"] .sound-control__on {
  display: block;
}

.phone .sound-control {
  right: 8%;
  bottom: 5%;
  width: 42px;
  height: 42px;
}

.services-page__hero {
  padding-top: clamp(180px, 16vw, 240px);
}

.contact {
  position: relative;
  display: flex;
  min-height: 100svh;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  overflow: hidden;
  padding: clamp(120px, 14vw, 220px) var(--page-pad) 80px;
  background: var(--black);
  color: var(--white);
  text-align: center;
}

.contact .section-kicker {
  color: var(--cyan);
}

.contact > h2 {
  position: relative;
  z-index: 3;
  max-width: 1260px;
  margin-top: 28px;
  font-size: clamp(3.8rem, 7.8vw, 8.4rem);
  line-height: 0.76;
  color: var(--pink);
}

.contact__copy {
  position: relative;
  z-index: 4;
  max-width: 760px;
  margin: 34px auto 0;
  font-size: clamp(1.08rem, 1.65vw, 1.4rem);
  font-weight: 700;
  line-height: 1.35;
}

.contact__button {
  position: relative;
  z-index: 4;
  display: inline-grid;
  min-height: 84px;
  place-items: center;
  margin: 54px auto 0;
  padding: 0 52px;
  border: 2px solid var(--white);
  border-radius: 999px;
  background: var(--cyan);
  color: var(--black);
  font-size: 1rem;
  font-weight: 900;
  text-transform: uppercase;
  transition: background-color 180ms ease, color 180ms ease, transform 180ms ease;
}

.contact__button:hover {
  background: var(--white);
  color: var(--black);
  transform: scale(1.04);
}

.contact footer {
  position: absolute;
  right: var(--page-pad);
  bottom: 24px;
  left: var(--page-pad);
  z-index: 5;
  display: flex;
  justify-content: space-between;
  font-size: 0.72rem;
  font-weight: 900;
  text-transform: uppercase;
}

.work-index {
  min-height: 100svh;
  padding: 120px var(--page-pad) 80px;
  background: var(--black);
  color: var(--white);
}

.work-hero {
  display: grid;
  min-height: 76svh;
  align-content: end;
  padding-bottom: clamp(70px, 9vw, 130px);
}

.work-hero h1 {
  max-width: 1280px;
  margin: 20px 0 0;
  font-family: "Arial Black", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: clamp(5rem, 12vw, 13rem);
  font-weight: 900;
  line-height: 0.74;
  letter-spacing: 0;
  text-transform: uppercase;
}

.work-hero h1 span {
  color: var(--pink);
}

.work-hero__copy {
  max-width: 700px;
  margin: 34px 0 0 auto;
  font-size: clamp(1.25rem, 2vw, 2rem);
  font-weight: 800;
  line-height: 1.1;
}

.work-filter-bar {
  position: sticky;
  top: 28px;
  z-index: 20;
  display: flex;
  width: fit-content;
  max-width: 100%;
  gap: 4px;
  overflow-x: auto;
  margin: 0 auto clamp(54px, 8vw, 110px);
  padding: 4px;
  border: 1px solid var(--white);
  border-radius: 999px;
  background: rgba(0, 0, 0, 0.9);
  scrollbar-width: none;
  backdrop-filter: blur(12px);
}

.work-filter-bar::-webkit-scrollbar {
  display: none;
}

.work-filter {
  min-height: 42px;
  padding: 0 18px;
  border: 0;
  border-radius: 999px;
  background: transparent;
  color: var(--white);
  font: inherit;
  font-size: 0.72rem;
  font-weight: 900;
  text-transform: uppercase;
  cursor: pointer;
}

.work-filter[aria-pressed="true"],
.work-filter:hover,
.work-filter:focus-visible {
  background: var(--cyan);
  color: var(--black);
}

.work-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: clamp(54px, 7vw, 100px) clamp(16px, 2.5vw, 42px);
  align-items: start;
}

.work-item {
  display: grid;
  min-width: 0;
  justify-items: center;
  gap: 18px;
}

.work-item:nth-child(4n + 2) {
  margin-top: 70px;
}

.work-item:nth-child(4n + 3) {
  margin-top: 18px;
}

.work-item:nth-child(4n) {
  margin-top: 105px;
}

.phone--work {
  width: min(100%, 330px);
}

.work-item__meta {
  width: min(100%, 330px);
  padding-top: 12px;
  border-top: 1px solid var(--white);
}

.work-item__meta p,
.work-item__meta h2 {
  margin: 0;
  text-transform: uppercase;
}

.work-item__meta p {
  color: var(--cyan);
  font-size: 0.65rem;
  font-weight: 900;
}

.work-item__meta h2 {
  margin-top: 7px;
  font-family: "Arial Black", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: clamp(1.25rem, 1.7vw, 1.9rem);
  line-height: 0.95;
}

.work-item[hidden] {
  display: none;
}

.work-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  margin-top: clamp(100px, 14vw, 190px);
  padding-top: 24px;
  border-top: 1px solid var(--white);
  font-size: 0.75rem;
  font-weight: 900;
  text-transform: uppercase;
}

.work-footer a:last-child {
  color: var(--pink);
}

@media (max-width: 1040px) {
  .client-story {
    grid-template-columns: minmax(0, 1fr) minmax(320px, 0.8fr);
  }

  .client-story__copy h2 {
    font-size: clamp(3.5rem, 7vw, 5.7rem);
  }

  .services__intro {
    grid-template-columns: minmax(0, 1fr);
  }

  .services__intro .section-kicker {
    grid-column: 1;
  }

  .services__grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .phone-portfolio__stage {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .about {
    grid-template-columns: 1fr;
  }

  .about__media {
    height: min(86svh, 820px);
  }

  .work-grid {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }
}

@media (max-width: 760px) {
  :root {
    --page-pad: 14px;
  }

  .ticker {
    height: 22px;
    line-height: 22px;
  }

  .site-nav {
    top: 31px;
    align-items: flex-start;
  }

  .brand-pill {
    width: 144px;
    min-height: 40px;
    padding: 0 12px;
  }

  .nav-pill {
    display: grid;
    min-height: 64px;
    grid-template-columns: repeat(2, max-content);
    gap: 2px;
    padding: 3px;
  }

  .nav-pill a {
    min-height: 27px;
    padding: 0 8px;
    font-size: 0.58rem;
  }

  .phone-run {
    height: 240svh;
  }

  .phone-run__heading {
    inset: 125px 14px auto;
    width: calc(100% - 28px);
  }

  .phone-run h1 {
    font-size: clamp(2.4rem, 11.5vw, 3.6rem);
    line-height: 0.76;
  }

  .phone-run__pitch {
    max-width: 340px;
    margin-top: 18px;
    font-size: clamp(1.55rem, 7.2vw, 2.1rem);
    line-height: 0.94;
  }

  .phone-run__pitch span:first-child {
    white-space: normal;
  }

  .phone-run__subhead {
    max-width: 100%;
    margin-top: 12px;
    font-size: 0.88rem;
    line-height: 1.24;
  }

  .phone-run__brand-bar {
    max-width: 100%;
    margin-top: 14px;
    font-size: 0.7rem;
  }

  .phone-run__brand-bar span + span::before {
    padding: 0 5px;
  }

  .phone-run__cta {
    min-height: 42px;
    margin-top: 16px;
    padding: 0 19px;
    font-size: 0.66rem;
  }

  .phone-run__rail {
    bottom: -10svh;
    left: 58vw;
    gap: 5px;
    transform: translate3d(calc(var(--rail-progress, 0) * -84%), 0, 0);
  }

  .phone--rail {
    height: 51svh;
  }

  .phone--rail:nth-child(3n + 2) {
    height: 61svh;
    margin-bottom: -3svh;
  }

  .phone--rail:nth-child(3n) {
    height: 56svh;
    margin-bottom: 2svh;
  }

  .manifesto {
    min-height: 100svh;
    grid-template-columns: 1fr;
    padding: 100px 14px;
  }

  .manifesto > * {
    min-width: 0;
  }

  .manifesto h2 {
    width: 100%;
    font-size: clamp(2.8rem, 12.2vw, 3.65rem);
    line-height: 0.82;
  }

  .manifesto__copy {
    grid-column: 1;
    margin-top: 16px;
    width: 100%;
    font-size: 1.02rem;
    line-height: 1.35;
  }

  .phone-portfolio {
    min-height: auto;
    padding: 100px 14px 84px;
  }

  .phone-portfolio h2 {
    font-size: clamp(4rem, 20vw, 6rem);
    line-height: 0.78;
  }

  .phone-portfolio__stage {
    display: grid;
    min-height: 0;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    align-items: end;
    gap: 42px 12px;
    margin: 72px -4px 0;
  }

  .portfolio-phone {
    gap: 8px;
  }

  .portfolio-phone p {
    max-width: 150px;
    font-size: 0.62rem;
  }

  .phone--portfolio {
    width: 100%;
  }

  .portfolio-phone:nth-child(5) {
    width: calc(50% - 6px);
    grid-column: 1 / -1;
    justify-self: center;
  }

  .client-stories {
    gap: 6px;
    padding: 6px;
  }

  .client-stories__intro {
    min-height: 74svh;
    gap: 24px;
    padding: 120px 16px 80px;
  }

  .client-stories__intro h2 {
    font-size: clamp(2.7rem, 11.7vw, 3.7rem);
    line-height: 0.83;
  }

  .client-stories__deck {
    font-size: 1.25rem;
  }

  .client-story,
  .client-story--reverse {
    min-height: auto;
    grid-template-columns: 1fr;
    border-radius: 8px;
  }

  .client-story__copy,
  .client-story--reverse .client-story__copy {
    grid-column: 1;
    grid-row: 1;
    padding: 86px 22px 48px;
  }

  .client-story__copy h2 {
    margin: 22px 0 26px;
    min-width: 0;
    font-size: clamp(2.9rem, 11.8vw, 4rem);
    line-height: 0.8;
  }

  .client-story__media,
  .client-story--reverse .client-story__media {
    min-height: 72svh;
    grid-column: 1;
    grid-row: 2;
  }

  .phone--story {
    height: min(64svh, 630px);
  }

  .story-sticker {
    right: 5%;
    bottom: 7%;
  }

  .services {
    min-height: auto;
    padding: 100px 14px;
  }

  .brand-reel {
    --brand-reel-gap: 22px;
    padding: 88px 0 100px;
  }

  .brand-reel__intro {
    gap: 16px;
  }

  .brand-reel__intro h2 {
    font-size: clamp(2.75rem, 12vw, 4rem);
    line-height: 0.82;
  }

  .brand-reel__viewport {
    margin-top: 58px;
    -webkit-mask-image: linear-gradient(to right, transparent, black 3%, black 97%, transparent);
    mask-image: linear-gradient(to right, transparent, black 3%, black 97%, transparent);
  }

  .brand-reel__track {
    animation-duration: 27s;
  }

  .brand-reel__item {
    width: 174px;
    height: 104px;
  }

  .services__intro > h1,
  .services__intro > h2 {
    font-size: clamp(2.7rem, 11.3vw, 3.8rem);
    line-height: 0.8;
  }

  .services__intro {
    gap: 24px;
  }

  .services__intro > p:last-of-type {
    font-size: 1.22rem;
  }

  .services__grid {
    grid-template-columns: 1fr;
    margin-top: 64px;
  }

  .services__cta {
    grid-column: 1;
    margin-top: 6px;
  }

  .service-card {
    min-height: 430px;
  }

  .service-card h3 {
    font-size: clamp(2rem, 10vw, 3rem);
  }

  .about {
    min-height: auto;
    gap: 74px;
    padding: 110px var(--page-pad);
  }

  .about h2 {
    font-size: clamp(2.65rem, 10.5vw, 3.8rem);
    line-height: 0.82;
  }

  .about__body {
    margin-top: 44px;
    font-size: 1.08rem;
  }

  .about__label {
    margin-top: 88px;
  }

  .about__body--founder {
    margin-top: 20px;
  }

  .about__media {
    height: 70svh;
  }

  .phone--about {
    height: min(64svh, 620px);
  }

  .about__media-label {
    bottom: 0;
    left: 50%;
  }

  .sound-control {
    right: 14px;
    bottom: 14px;
  }

  .phone .sound-control {
    width: 38px;
    height: 38px;
  }

  .contact {
    min-height: 100svh;
    padding: 110px 14px 76px;
  }

  .contact > h2 {
    font-size: clamp(3rem, 12.5vw, 4.45rem);
  }

  .contact__copy {
    margin-top: 26px;
    font-size: 1rem;
  }

  .contact__button {
    min-height: 64px;
    margin-top: 34px;
    padding: 0 30px;
  }

  .contact footer {
    bottom: 20px;
  }

  .work-index {
    padding: 100px 14px 60px;
  }

  .work-hero {
    min-height: 72svh;
    padding-bottom: 72px;
  }

  .work-hero h1 {
    min-width: 0;
    font-size: clamp(3.7rem, 14.5vw, 4.6rem);
    line-height: 0.77;
  }

  .work-hero__copy {
    margin-top: 28px;
    font-size: 1.25rem;
  }

  .work-filter-bar {
    top: 88px;
    width: 100%;
    justify-content: flex-start;
    margin-bottom: 70px;
  }

  .work-filter {
    flex: none;
    padding: 0 15px;
  }

  .work-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 62px 12px;
  }

  .work-item:nth-child(4n + 2),
  .work-item:nth-child(4n + 3),
  .work-item:nth-child(4n) {
    margin-top: 0;
  }

  .work-item:nth-child(even) {
    margin-top: 50px;
  }

  .work-item {
    gap: 12px;
  }

  .work-item__meta {
    padding-top: 9px;
  }

  .work-item__meta h2 {
    font-size: 1rem;
  }

  .work-footer {
    align-items: flex-start;
    flex-direction: column;
  }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .ticker__track { animation: none; }
  .brand-reel__viewport { overflow-x: auto; mask-image: none; -webkit-mask-image: none; }
  .brand-reel__track { animation: none; }
  .phone-run__rail,
  .portfolio-phone,
  [data-reveal],
  .phone--story,
  .story-sticker { transition: none; }
}